Chau Family Law
End-to-end:
Brand Strategy
Brand Identity
Marketing Collateral
End-to-end:
Logo and Branding
Brand Style Guide
Stationery
Promotional Material
Adobe Creative Cloud
(Photoshop, Illustrator, InDesign)
Chau Family Law is a boutique firm practicing exclusively in the area of Family Law. Taking pride in providing legal advice that is practical, cost effective, responsive, and with the aim of obtaining the best possible outcome for their clients. Their strong ethos is showing compassion and having integrity.
Hong Chau, a seasoned family law attorney with over two decades of experience practicing exclusively in the area of Family Law, recently launched her own practice. She sought a brand identity that would effectively represent her new business across all communications and marketing channels.
Chau Family Law brand focuses on building trust with clients facing the emotional challenges of family law matters. Drawing on Hong Chau's core values of compassion, kindness, and integrity, the brand will convey a sense of understanding and support. The visual language will strive to be clear and approachable, while the messaging will emphasise achieving the best possible outcomes for clients in a practical and cost-effective manner. Ultimately, the goal is for clients to see Chau Family Law as a safe and trustworthy partner during a difficult time.
VIEW STYLE GUIDE
The chosen logo concept and brand direction was then fleshed out further, and was rolled out to the stationery, website and promotional material. Making tweaks along the the way, as we received further feedback from the target market and industry professionals, ensuring that the brand was relevant, engaging and aligned with Chau Family Law's brand strategy.
Through the successful implementation of the Chau Family Law brand identity, the firm established a strong and recognisable presence in the competitive family law market. The visually appealing and approachable brand design effectively conveyed the firm's core values of compassion, kindness, and integrity, fostering trust and understanding.
The comprehensive rollout across various marketing channels, including stationery, website, and promotional materials, ensured consistent brand messaging and reinforced the firm's commitment to providing practical and cost-effective legal advice. As a result, Chau Family Law positioned itself as a trusted and supportive partner for individuals navigating the emotional challenges of family law matters.
