Client

Emerald Grain

Services

End-to-end:
Digital Advertising
Animation
Signage
Illustrations
Video

Deliverables

End-to-end:
Animated Digital Advertising
Wheat Trade Videos
Infographics
Publications
Forms
Social Media Assets
Website Assets
Video

Tools

Adobe Creative Cloud
(Photoshop, Illustrator, InDesign)
Microsoft Office Suite
(Word, Powerpoint, Excel)

Emerald Grain

Founded in 2004, Emerald Grain is an Australian agriculture grain trading company that is committed to supporting local farmers and communities. The company sources high-quality grains and oilseeds from approximately 10,000 farming families across key growing regions. With significant storage facilities and global connections, Emerald Grain exports Australian grain to over 35 countries, contributing to the global food supply chain.

The Opportunity

Supporting the Elevation of Emerald Grain’s brand to engage target markets and drive business growth, through:
Design and Production: Creating and managing the production of internal and external communication materials (newsletters, forms, brochures, annual reports, and marketing collateral). Digital Design: Developing engaging digital content, including website graphics, social media posts, and email templates. Brand Development and Management: Ensuring consistency and adherence to Emerald Grain's brand guidelines across all marketing materials. Project Management: Managing design projects from concept to completion, coordinating with stakeholders, and ensuring timely delivery, and alignment with Emerald Grain's strategic goals.

The Brand

Emerald Grain is the national voice for thought leadership, corporate and financial news, global market insight and updates, and issues and crisis management. Through a suite of dedicated local brands, Emerald Grain is the local voice for local market knowledge and expertise, grower service and community support. Emerald’s strength comes from both the national and local levels of brands working together.

The Outcome

Emerald Grain successfully implemented a comprehensive branding strategy that elevated the company's image and strengthened its market position. By refining the brand identity, coupled with engaging marketing materials, enhanced brand recognition and customer loyalty. By aligning design with strategic goals, the company was able to drive business growth and solidify its position as a leading Australian grain exporter.

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