Leading Insight

Client

Leading Insight

Role

Lead UX/UI Designer

Team

13 UX/UI Designers

Timeline

3.5 Weeks

Deliverables

User Research
Data Analysis
Information Architecture
Hi-fi Wireframes
Hi-fi Prototypes
Design System Creation
Style Guide Creation
Pattern Library
Component Library
Video

Tools

Figma, Adobe Creative Cloud
(Photoshop, Illustrator)

Leading Insight

Leading Insight is a management consultancy that want to extend their professionals services from B2B directly to consumers, by creating an on-demand learning platform for Australian Public Service.

View Prototype

The Opportunity

We were tasked to research, strategise and design an on-demand-learning experience, to help Australian public servants up-skill, advance in their careers, and achieve their professional goals.

Through user research (interviews and synthesis, surveys and competitor analysis), four key themes were identified and translated into actionable questions.

1. How might we communicate that what Leading Insight has to offer, will fit their career advancement goals?

2. How might we convince potential users that Leading Insight is a trustworthy and credible brand?

3. How might we provide users the ability to customise our courses to fit their needs (cost, time, format)?

4. How might we offer a solution that is unique in the current market?

The Solution

Ideas were chosen based on high value and high feasibility features. Storyboarding the new user experience with these new features guided the initial designs.
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Created mid-fidelity wireframes to test and agree on the structure of the website and general directions of the main user flows.

3 types of courses

Offered three types of courses to capture each segment of the target market.

Singular Courses

Select from a range of single courses to quickly up-skill in a particular field.

Curated Course Packs

Curated by leading industry experts, learn from the very best.

Build Your Own Course

Can't find what your are looking for? Build your own course tailored to your personal needs.

Prototyped Build Your Own Course

The flagship idea Build Your Own Course utilises industry first unique drag and drop feature. Users can now interact and visually build a course based on their personal needs; skills, time, and learning style.

View BYO Prototype

Created a video

Created a video to help communicate the product vision and recommendations to stakeholders, showcasing the product's key features and benefits.

Developed an efficient search function

Developed an efficient search function so users can quickly find what they are looking for.

Established a strong brand

Adopted 80% of the existing design system. New branding was developed for the remaining 20% to differentiate the B2C side of the business. Established clear brand direction, aligning visual elements, tone of voice, and photography to convey trust and credibility, with a personable touch.

Result

A very happy client received his on-demand learning website through high fidelity wireframes and prototypes, with additional features like a simplified purchase approval process, provided social proof through testimonials, prominently showcased instructor's expertise, and much more.

"I was particularly impressed by the in-depth user research, which led to a design that not only met our needs but also exceeded expectations.

"Throughout the work, I was impressed with the capability, energy & professionalism. Kuan’s effective leadership and the team's high-impact solution were so well received."