Hi my name is Kuan, a designer from Melbourne.

I am a multidisciplinary designer with a focus on Digital Design, Product Design and Branding. I transform complex problems into intuitive and visually compelling innovative solutions.

I value integrity, empathy, and excellence and these ideals guide my approach to problem solving and life in general.

Leading Insight

Designing and developing an On-Demand Learning web portal for a management consultancy.

View Case Study

SHERO

Breaking the silence and stigma around women's reproductive health through live interactive workshops. New branding, website and brand rollout.

View Case Study

Freelance

Freelanced via own business and recruitment agencies for startups, large organisations, government and Fortune 500 companies.

View Freelance Work

Emerald
Grain

Supporting Australian growers and their communities. Brand elevation communications and marketing.

View Case Study

AttainABLE

An inclusive social app to help chronically ill and healthy individuals connect and thrive.

Coming Soon
AttainABLE teaser banner.

Chau Family Law

Practising exclusively in Family Law, your safe and trustworthy partner during a difficult time. New branding and brand rollout.

View Case Study

Sunshine Pharmacy

Your local community pharmacy, doing small things well. New branding and brand rollout.

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Jason Bedding Range

Trusted Australian bedding brand for over 70 years, known for quality, comfort and value. New branding and packaging design.

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OverFlo

Helping teens set healthy habits for life through a gamified self-care app. A personal project.

Coming Soon
Overflo teaser banner.

Leading Insight

Designing and developing an On-Demand Learning portal for a management consultancy.

View Case Study

SHERO

Breaking the silence and stigma around women's reproductive health through live interactive workshops. New branding, website and brand rollout.

View Case Study

AttainABLE

An inclusive social app to help chronically ill and healthy individuals connect and thrive.

Coming Soon
AttainABLE teaser banner.

OverFlo

Helping teens set healthy habits for life through a gamified self-care app. A personal project.

Coming Soon
Overflo teaser banner.

Emerald
Grain

Supporting Australian growers and their communities. Brand elevation communications and marketing.

View Case Study

SHERO

Breaking the silence and stigma around women's reproductive health through live interactive workshops. New branding, website and brand rollout.

View Case Study

Chau Family Law

Practising exclusively in the area of Family Law, your safe and trustworthy partner during a difficult time. New branding and brand rollout.

View Case Study

Sunshine Pharmacy

Your local community pharmacy, doing small things well. New branding and brand rollout.

View Case Study

Freelance

Freelanced via own business and recruitment agencies for startups, large organisations, government and Fortune 500 companies.

View Freelance Work

Jason Bedding Range

Trusted Australian bedding brand known for its quality, value, and heritage. New branding and packaging design.

View Case Study

Freelance

Freelanced via own business and recruitment agencies for startups, large organisations, government and Fortune 500 companies.

View Freelance Work

Brands I have worked with

In 20 years as a professional, I have accumulated a wealth of experience working with a variety of businesses, including ambitious startups, large media organisations, lifestyle brands, and Fortune 500 corporations.

Skills

UX/UI Design

User Research
Data Analysis
Information Architecture
Wireframes
Prototyping
Usability Testing
Design System Creation
Pattern Libraries
Component Libraries
Website Design
App Design
Animation

Branding

Brand Strategy
Logos
Brand Identities
Brand Style Guide
Social Media Assets
Marketing Collateral
Icons
Illustrations
Stationery
Infographics
Signage
Digital Publications

Product Design

Packaging Design
Product Positioning
Die-line Creation
User Manuals
Point Of Sale
Copywriting
Barcodes
Decal Design
Product & Lifestyle Photography
Mockups
Image Manipulation
Planograms

Matthew Mulrine profile picture

“I was impressed with the capability, energy and professionalism of the team, particularly the in-depth user research, which led to a design that not only met our needs but also exceeded expectations. Kuan’s effective leadership and the team's high-impact solution were so well received that I invited them to present their work to a broader audience of consulting firms, leading to discussions of future work opportunities."

Matthew Mulrine

Managing Director, Leading Insight Pty Ltd
Matthew Mulrine profile picture

"Kuan's ability to create a thoughtful customer journey demonstrated a deep understanding of user needs. She consistently employed empathy throughout the design process, ensuring the deliverables would be not only functional, user-friendly and also aligned with the business objectives. Kuan was highly engaged from planning to delivery and managed to keep everyone on the same page. Her clear and transparent communication ensured all stakeholders were aligned and understood the project's direction"

Trinski Liwanag

UX/UI Designer, Trackday
Matthew Mulrine profile picture

“Collaborating with Kuan was a seamless process. Within a tight schedule of four weeks, her management and public relation capabilities helped keep the team and project on track. She would take time to clarify certain plans and proposals to the team members who requested it, making for an inclusive and healthy collaborative environment where everyone's potential was allowed to flourish.”

Lindsey Vassallo

Graphic Designer, Clixpert Pty Ltd
Matthew Mulrine profile picture

“Kuan was a fantastic team lead and Uxer to work with. She was cool under pressure, let everyone contribute, knew when to take control and when to step back, it was largely because of her leadership we got to where we did with the project.”

Will Harrison-Smith

Book Designer Team Lead, Scholastic
Matthew Mulrine profile picture

"Kuan is approachable and personable, providing the team with the direction and support needed to get tasks done. She is professional and highly skilled in the UX Design field, showing confidence but also humility, always wanting to learn more. I recommend Kuan because she has the maturity and the ability to handle difficult situations in a tactful manner, always showing up with a smile and positive attitude, ready to tackle any task."

Rebecca Swift

UX/UI Designer, Becca Lee Photography
Matthew Mulrine profile picture

“Kuan was the glue that held our team together, building a collaborative and supportive environment. No matter the hurdle, Kuan was always there to find solutions and keep the project moving forward. She created a space where everyone felt comfortable sharing ideas, leading to some truly creative solutions that truly impressed the client. The client’s positive feedback and their consideration of extending the project are a direct reflection of Kuan’s exceptional leadership skills."

Joanne Dinh

Product Designer, SeenCulture
Matthew Mulrine profile picture

"Kuan was a very supportive and considerate fellow team leader during our work with Leading Insight. Highly organised and thorough, she helped ensure communications between the two teams were timely and effective. Whether it was organising meetings, liaising with the client, or scheduling catch-ups, Kuan consistently kept me informed and took into consideration the needs of my team. This was immensely valued, considering the high-pressure four-week sprint."

Fiona McFarland

UX/UI Designer
Matthew Mulrine profile picture

“Kuan is a smart designer, generous leader and all round lovely person. Her thoughtful approach added value to each phase of our project. From her drive to lead research, insights when synthesising data, to creative thinking when designing solutions. We could always rely on Kuan to have energy, passion and inspiration to move the project forward."

Amanda Dixon

Senior Designer, Principals
Matthew Mulrine profile picture

"Kuan’s performance has always been that of a high achiever, incredible attention to detail, and outcome focused. In addition to this, she prides herself on being a strong stakeholder manager (across many levels) and works hard to promote a collaborative team environment that achieves holistic gains over and above individual gains. In addition to this, Kuan has a great growth mindset which I believe underpins how she carries herself in a professional environment."

Thiru Yoganathan

Experience Design Chapter Lead, ANZ Bank